Keeping the promise: our new strategic plan

Meet changing patient needs by providing lifesaving products and services 

Meeting changing patient needs by working closely with research scientists and medical professionals in transfusion and transplantation communities to bring innovative and effective products and services from the lab to patients’ bedsides. 

Build and deepen relationships with donors of the future 

Building and deepening relationships with current and potential volunteer donors, reflecting the diversity of the Canadian population, and reviewing eligibility criteria to ensure they are always in support of the safety of the blood supply.    

Ensure a secure supply of Canadian plasma for immune globulin 

Ensuring a secure supply of Canadian plasma to lessen our growing dependence on imported immune globulin products made from U.S. plasma, as we work closely with funders and stakeholders to ensure success in increasing plasma sufficiency for the country. 

Create an engaging and empowering employee experience 

Creating an engaging and empowering employee experience as part of a team that reflects the diversity of Canadian society, and a workplace culture defined by well-being, respect and inclusion. 

Achieve organizational excellence 

Achieving organizational excellence through a culture of continuous C improvement that remains focused on customer service, leveraging emerging technology and being effective stewards of the resources that Canadians have entrusted to us, while always prioritizing patient care.