Our strategy
Our strategy at a glance
Delivering value to patients, donors and Canada’s health systems
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Match products and services to patient and health system needs
- Enhance products and services to ensure patients consistently receive optimal and timely treatment.
- Secure Canada’s domestic supply of plasma-derived immunoglobulins as global demand steadily rises.
- Leverage our capabilities and infrastructure to provide new value to health systems, working together to bridge gaps.
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Grow and diversify a flexible, sustainable donor and registrant base
- Create new ways of inspiring donors and registrants to give, aligning their profiles and preferences with changing patient and health system needs.
- Define the characteristics of a resilient donor and registrant base while increasing overall participation in Canada’s Lifeline.
- Intensify efforts to deliver an easy, flexible and personalized experience in which every donor and registrant feels valued.
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Invest in our people and culture
- Provide a compelling employee experience and strengthen our collective sense of purpose.
- Advance diversity, equity, inclusion and reconciliation throughout our organization.
- Develop the capabilities needed to prepare Canadian Blood Services for the future.
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Enhance our digital and physical infrastructure
- Further digitalize and automate our enterprise processes to improve how we work and to gain deeper analytical insights.
- Optimize our facilities across the country to make the Canadian Blood Services network more responsive, flexible and resilient.