Mr. Ron Vezina

Vice-President, Donor Engagement and Corporate Reputation

Under Ron’s leadership, this division brings together all donor recruitment, retention and adjacent functions across all business and product lines. Ron leads our work to navigate donors toward the most impactful donation type based on patient needs and donor characteristics and preferences.

The development, brand and communications teams are also part of this division to ensure consistency and brand alignment across all products and functions and to provide support as an enabling body across all business lines in service of our strategic priorities.

Ron brings more than 20 years of public affairs and business communications experience in the industry to his role, principally in the health care sector and having previously served in various positions at Canadian Blood Services and at prominent teaching hospitals. Before entering the communications profession, Ron worked on the front lines of health care as part of the allied health and support teams. The combination of these front-line and management experiences has given him a breadth and depth of perspective in the health care industry.

Ron is a graduate of the University of Ottawa where he majored in communications and minored in public administration.

Canadian Blood Services Executive Management Team - Ron Vezina