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Partner eNews July 2018

In this issue

Thanks to you #MissingType was an amazing success!

During National Blood Donor Week (June 11-17) Canadian Blood Services, together with wonderful partners from coast-to-coast, participated an international campaign called Missing Type. The campaign involved 22 countries, all coming together to support patients by raising awareness about the need for blood.

By removing the letters A, O and B (the blood groups) from recognizable brands and places of interest across the globe, the Missing Type campaign highlighted the need for blood donors. In Canada, over 135 organizations participated either by temporarily removing the A, B, and O from their brand, or by our sharing our message on LinkedIn, Twitter, Facebook and Instagram. The total impressions made by all four of these platforms was over 584,000!

Thank you to all of our partners for your ongoing commitment in sharing the importance of blood donation!

To help recruit blood donors over the summer months, check out:

Blood, sweat and cheers

Members of Canadian Blood Services’ running team included community members, blood recipients, staff from Bayer Inc, the primary Canadian Blood Services’ sponsor, as well as Canadian Blood Services’ staff, including our CEO.

A team of over 100 Canadian Blood Services supporters laced up their shoes at the 15th annual Mississauga Race weekend to fundraise for Canadian Blood Services through the Scotiabank Charity Challenge.

Keith Ardiel, an employee of Canadian Blood Services’ primary event sponsor, Bayer Inc., ran alongside his twelve-year-old daughter Kalia to complete the five-kilometre race.

“I saw the event on my company’s intranet site and decided to go for a run,” explained Keith, who spent the weeks leading up to the event fundraising with his daughter and colleagues while spreading the message about the importance of Canadian Blood Services’ work.

Together, teams including Canadian Blood Services CEO, Dr. Graham Sher, local businesses and community members raised over $30,000 to help fund programs that make a difference for Canadians when they need it most. These programs help recruit the next generation of blood, stem cell and organ donors and fuel innovative research in transfusion and transplantation medicine.

Get in touch and learn how to maximize your organization’s corporate social responsibility goals by teaming up with your employees to financially support of Canadian Blood Services.   

Mothers helping patients while giving birth to new life

While most Canadians understand the important role blood donors play in patient care, many are not aware of the unique role new mothers can play in helping hospital patients.

Mothers delivering babies in Ottawa, Brampton, Edmonton, and Vancouver have the opportunity to donate life-saving umbilical cord blood to Canadian Blood Services’ Cord Blood Bank when they deliver their babies.

Umbilical cord blood is rich with blood-forming stem cells. For many patients, a blood stem cell transplant is the last and best hope of recovery. Patients living with leukemia, lymphoma, aplastic anemia, as well as inherited immune system and metabolic disorders are among those who can be treated with stem cells from cord blood. Hundreds of Canadians require a stem cell transplant each year, and more than 75% will be unable to find a match within their family.

From online registration to delivery day, donating cord blood is a simple process that does not interfere with the natural course of the delivery of a baby. Blood stem cells are collected from the umbilical cord and placenta after the baby has been delivered.

After they are collected, eligible blood stem cells are tested and stored at Canadian Blood Services’ Cord Blood Bank, and are available for any patient in Canada or world-wide in need of an unrelated stem cell transplant.  Many patients are counting on someone they don’t know to save their life.

July is Cord Blood Awareness Month.  Learn more about how umbilical cord blood can save lives, and register to donate by visiting

The Nova Scotia HOG chapter rolls into Halifax to give life

The HOG ® Central Chapter Nova Scotia

The HOG ® Central Chapter Nova Scotia (CCNS) was founded in 1987 and consists of men and women from various regions of the Halifax regional municipality, Chignecto, Cumberland, Annapolis Valley and Eastern Shore areas. 

In recent years this group has pledged to be involved with organization that helps people within the members’ communities and beyond.  As a Partner for Life with Canadian Blood Services, they are achieving this goal.

Chapter members make it a priority to donate whenever they are able.  They have organized blood donation events, and many members regularly donate plasma, platelets and whole blood. If a member can’t attend the organized group event, he or she commits to donate on their own to support the group’s Partners for Life pledge.  

HOG® CNS members are proud when they hear the stories of those whose lives have been saved by receiving blood. Knowing they have made a positive impact on people’s lives helps them feel connected with the greater community.

Hospital patients rely on every-day Canadians to donate the blood they need. Each year, the goal of the HOG® CCNS Chapter is to meet or beat their donation pledge.  They know that they have the power to make a difference, and they are committed to doing so.

Our new collection site in Toronto welcomes new partners

Ontario Paralegal Association (OPA). L to R: Mitchell Kent, Canadian Blood Services CEO Graham Sher, OPA president Stephen Parker and Colleen Wansbrough.

The donor relations team in downtown Toronto is pleased to have recently partnered with Ontario Paralegal Association (OPA). As a strong group donation partner, OPA is determined to support blood donation not only in the greater Toronto area (where most of their members reside) but in other cities across the province as well.    

As part of their inaugural group donation, OPA brought 43 donors to Canadian Blood Services’ newest collection site at Yonge and Bloor in downtown Toronto. Their members donated between April 30 and May 4, with 10 members donating on the site’s grand opening day.  Another 17 members donated that week at the locations in Richmond Hill and Mississauga.     

OPA has clearly demonstrated that saving lives has become an integral part of their community commitment.  On behalf of patients that benefit from these donations, we extend our sincere thanks. 

The 2019 Canada Winter Games host society gives back

The 2019 Canada Winter Games host society rolling up their sleeves

The 2019 Canada Winter Games host society adopted a clinic on May 5, 2018 in Red Deer. With planning well underway for the upcoming games, the host committee made it a priority to donate blood together. Waskasoo, the event mascot attended for moral support and brought smiles to many faces.

The 2019 Canada Winter Games host society has proudly become a ‘Partner For Life’, sharing their mandate: collaboration – stronger together. They are dedicated to promoting the importance of donating blood in the community.

Red Deer and Central Alberta will host the 2019 Canada Winter Games in February 2019.  Featuring 19 sports, over 150 events and a major arts and culture festival, the games will welcome up to 3,600 athletes, support staff and more than 20,000 visitors. Canadian Blood Services is proud to be a highlight of the community’s journey to this once in a lifetime event. This is our moment!

A tragic accident is the beginning of a new organization

Hockey Gives Blood travelling roadshow: Stu Middleton and Tanner Murray.

The story of the tragic bus accident involving the Humboldt Broncos hit close to home for Stu Middleton, from Kamloops BC.

When the news broke, Stu was vacationing with his family in Disneyland at the time, but his heart was at home as his personal memory from 18 years ago came rushing back.  His father was killed while traveling to Stu’s hockey game. Stu was 18 at the time, playing for the Revelstoke Grizzlies.  

When he heard about the tragedy in Humboldt, Stu reached out to his former teammate, Tanner Murray, who he had leaned on personally when he lost his dad. Together they began connecting with other players to see if they could encourage the hockey community to spread the word about donating blood as way to support patients in need.  

Stu and Tanner contacted Canadian Blood Services to learn how they could make a difference by becoming a partner. They formed Hockey Gives Blood, and have grown their team to include Luke Pierce and Kurt Jory. Together they share a passion for the game and are driven to make donating blood top of mind in the hockey community.

Hockey Gives Blood signed up for a Partner for Life organization and has since become a National Partner in a very short time.  In two and a half short months, Hockey Gives Blood has co-branded tents, flags and t-shirts and has developed to ensure they and Canadian Blood Services are well represented at these events.

Hockey Gives Blood has held two blood drives in British Columbia, including one in White Rock and one in Kamloops.  They have also actively recruited blood donors at the RBC Cup and Memorial Cup, and were instrumental in involving both NHL and WHL teams in the Missing Type awareness campaign in June. Their momentum continues to mount with speaking engagements as well as a Hockey Golf Tournament in Kelowna, BC in July.

By rallying the hockey community, and building awareness across the country, Hockey Gives Blood hopes to make blood donation top of mind amongst hockey players, coaches, fans, and supporters from coast to coast.

We just can’t say it enough… thank you!

Thank you for being a blood drive champion. Whether you coordinate a drive once a year or six times a year, we want to express our gratitude for helping us ensure patients get the life-saving products they need.


Summer is a beautiful time of year to get outside and enjoy the weather, especially with a long weekend fast approaching.

Unfortunately for donors, this also means competing priorities with lots to do.

In the coming weeks patients are counting on you to help keep the blood supply up, please make sure that donating blood is part of your summer plans.

Book an Appointment

Champion Tool Room

Filled with resources and templates to help you spread the word about blood donation in your workplace and community.

Look who Gave Life today!
Look who Gave Life today!
You did it!

Previous issues

October 2017

January 2018

April 2018