Our commitment to donors

Everything we do depends on donors like you. With your generosity, we can help many patients. Which is why it’s so important that what we say, what we do, and how we do it inspires you to continue to be a part of Canada’s Lifeline. Your experiences with us matter.

We’ve consulted with many donors just like you and learned what you love about those experiences and where we can do better. We’ve had discussions with the employees you meet when you come to a donor centre about how to consistently deliver an exceptional experience.

Those conversations led us to develop our commitment to donors — nine promise statements that reflect what’s important to donors.

While we already strive to deliver on each part of this commitment, articulating it is a formal declaration that we want to be held accountable for delivering excellent experiences to you, our valued donors.

Please let us know how we’re doing. We’ll continue to send a donor survey after a visit to a donor centre. We listen carefully to what you have to say to ensure that we are honouring our commitment to you.

Together, we are Canada’s Lifeline

Our commitment to donors

We will protect your privacy.
We will explain what we're doing and why, with patient safety in mind.
We will check in because your safety and comfort are important to us.

We will greet you warmly.
We will provide updates on your donation time.
We will show our sincere appreciation for your donation.

We will ask for your feedback to improve what we do.
We will listen to your concerns and address them.
We will advise you of the donation type that best matches patient need.