Donor Recognition Pilot Program
Who can join the program?
Residents of Canada who attend a donation appointment at a participating location may be eligible to join the pilot program if they have obtained the age of majority in that province.
How do I earn points?
- 1 point for attending an appointment (whether you end up donating at that time or not)
- 5 points for each milestone donation (10, 25, 50, 75, 100, etc.)
- 2 points for your 1st, 2nd, 4th, 6th, 8th, 10th, and 12th plasma appointments of the calendar year
- 1 bonus point each time you attend an appointment within 6 weeks of your previous one.
Sign up
By clicking sign up, I consent to sharing my information with the Donor Recognition Pilot Program.
Frequently Asked Questions
How do I join the pilot program?
To enroll in the pilot program, follow these steps:
- Fill out the program enrollment request form on this page using the sign-up form above.
- If you are eligible to participate in the pilot program, you will receive an invitation with your user information within the next 7 days to access the Online Donor Recognition Catalogue.
- Check your spam folder—the email will be sent from online-recognition@blood.ca
- Please contact us if you believe you qualify and have not received the invitation email within 7 days of your enrollment request.
- Visit the Online Donor Recognition Catalogue and log in using your unique user account (provided in the invitation email) and your last name (as per your donor card).
Once these steps are completed, your points will be added to your account automatically.
How do I redeem my points?
Log in to your account and browse the Online Donor Recognition Catalogue. Simply add items to your cart, confirm your order and checkout!
What can I get with my points?
Your points are redeemable for a wide variety of items. Browse the Online Donor Recognition Catalogue to view what is available today. Items will change based on availability.
How will my points be credited?
Your points will be automatically added to your account within 7 business days after your appointment attendance.
Can points be transferred or combined?
Points are for your personal use, are not transferrable and cannot be combined with points of another program participant.
What are the donation recognition milestones and levels?
One of the ways we express our gratitude to donors is through our national donor recognition program. As a donor, when you reach a donation milestone and reach a new level of recognition, we make a point of acknowledging your contribution, whether that’s with a recognition pin, a card, a certificate or other items of appreciation.
If you reach a new level of recognition and are enrolled into the pilot program, you will receive an additional 5 points in your account. The donation recognition levels are 10, 25, 50, 75, 100, 125, 150, 175, 200, 250 and every 50 donations thereafter.
Do my points ever expire?
The last day to collect points is February 28, 2026. You will have until March 31, 2026, to redeem your points. Any remaining points in your account will be forfeited after this date.
If you opt out of the pilot program, you will not collect any points going forward. Existing points collected will remain in your account until March 31, 2026, or until the program is discontinued, whichever comes first.
Canadian Blood Services reserves the right to modify or end the Donor Recognition Pilot Program at any time. If the pilot program ceases to operate prior to February 28, 2026, existing points collected will remain in your account until March 31, 2026. Any remaining points in your account will be forfeited after this period.
Which Canadian Blood Services donor centres are participating in the pilot program?
The pilot program is available only for appointments attended at one of the following locations:
Ontario
- Sudbury donor centre
- Brampton donor centre
- Vaughan donor centre
British Columbia
- Abbotsford donor centre
What do I do if I have a question regarding my order?
For questions about merchandise orders, please use the Help form. Include your order number, and the approximate date you placed the order. You can find your order numbers under the Your Orders section of your account.
Why do I only have points from recent donations?
Donors will only be credited points for any visit within 7 days before they enroll into the pilot program by filling out the enrollment request form from above.
Who can I contact for technical help with my account?
For technical problems with your account, such as difficulty updating your account information or errors appearing in the pilot program, please use the Help form.
Canadian Blood Services reserves the right to modify or end the pilot program at any time and for any reason.
1 Your Donor Recognition Pilot Program account is managed by Online Rewards, the company that manages the rewards on behalf of Canadian Blood Services. Upon enrollment, we will share your name, email address, donor identification number and number of points collected with Online Rewards. To facilitate shipment of rewards, they may require additional information from you, such as your mailing address. The operation of your account is governed by their terms of use and privacy policy.