Donors play vital role in meeting the needs of patients every day MAY 15, 2019 (OTTAWA) – Canadian Blood Services is launching a new national multi-media campaign it hopes will give Canadians many new and compelling reasons to support patients and help save lives. The ‘Reasons’ campaign urges potential donors to join Canada’s Lifeline and demonstrates situations that highlight why blood and blood products are needed every day to treat a broad range of patient needs, from trauma to cancer treatments. This campaign builds on Canadian Blood Services renewed brand and expanded commitment to

Inventory of blood needs an injection of 150,000 donations by July 1 With summer’s unofficial kick-off approaching this May long weekend, Canadian Blood Services is calling on all eligible Canadians to roll up their sleeves for patients. Canadian Blood Services boosts the blood supply every spring to prepare for the summer, when routines are disrupted as regular donors join the thousands of Canadians who head outdoors or out of town to enjoy the warm weather. This year, a stormy winter and a wet spring have left inventory levels lower than normal. That means there’s enough blood on the shelves