(OTTAWA) – Canadian patients depend on us to manage a safe, secure and cost-effective blood system. We bring quality to every aspect of our work — from collecting, testing and manufacturing blood, blood products and stem cells, to providing transfusion and transplantation services, to creating and disseminating knowledge and to conducting ground breaking research. Nov. 10 is World Quality Day, designed to increase global awareness of the contribution quality makes toward organizational and national growth and prosperity. Quality has always been the guiding principle in everything we do. It’s