Through remarkable advances in transplantation, organ donation saves and improves lives and is cost effective. However, Canada’s organ donation record is mediocre, with less than half the donation rates of leading countries. One-third of Canadians who need a transplant will never receive one. While Canada has seen modest improvements over the past decade, the Canadian Institute for Health Information’s recent report, Deceased Organ Donor Potential in Canada, reveals that there is a large and troubling gap between the number of people who could be organ donors and the number who actually donate