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People rarely think about their blood type, most Canadians don’t even know theirs!

But if that ‘type’ was to go missing in everyday life, people would start to pay closer attention to the need for blood.

That’s why we’re removing the letters A, O and B (the blood groups) from places of high interest on a global scale as part of the International “Missing Type” campaign to create engagement and awareness of the importance of giving blood.

Not a blood donor yet? Register above and join the movement to Give Life.



Without A, O, or B thousands of Canadians like Nancy wouldn't be here today. That's why we can't live in a world where these letters are missing.

With your help we can fill in the gaps.


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Blood connects us all. Every country, every person.

Join the global Missing Type movement by removing the A's B's and O's from your name with our handy widget, and show patients we are here! So...enter your name and click the Remove button.


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Our goal for #MissingType is to register 20,000 new blood donors. With As, Bs and Os missing across the country (and the...

Posted by Canadian Blood Services on Friday, August 19, 2016



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